People shop at a market ahead of the Lunar New Year in Hong Kong on February 6, 2024 ahead of the Lunar New Year of the Dragon which falls on February 10. (Photo by Peter Parks/AFP Photo)

Vintage wine bottles dated from 1946 lay down in the wine cellar of the Massandra winery near Yalta, 28 March 2014 (Yalta is a resort city on the north coast of the Black Sea in the Autonomous Republic of Crimea, a territory recognized by a majority of countries as part of Ukraine and incorporated by Russia as the Republic of Crimea). Massandra winery has one of the largest wine collections in the world. (Photo by Sergei Ilnitsky/EPA)

A robot named “Robovie-II”, developed by Japanese robotics research institution ATR, moves around at a grocery store during a shopping assisting experiment by utilizing the robot in an ubiquitous network technology platform in Kyoto, western Japan January 6, 2010. (Photo by Yuriko Nakao/Reuters)

A machine engraves information on an ingot of 99.99 percent pure gold at the Krastsvetmet non-ferrous metals plant, one of the world's largest producers in the precious metals industry, in the Siberian city of Krasnoyarsk, Russia October 24, 2016. (Photo by Ilya Naymushin/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A group of Ring Tailed Lemurs eat from a Thanksgiving spread at the San Francisco Zoo on November 23, 2011 in San Francisco, California. Fifteen lemurs at the San Francisco Zoo were treated to a Thanksgiving feast of green beans, a fruit salad made up of apples, bananas, grapes sweet potatoes and a turkey made out of monkey chow. (Photo by Justin Sullivan/Getty Images)

An Israeli girl in costume, celebrates the Jewish festival of Purim on March 5, 2004, in Tel Aviv, Israel. The Festival commemorates the rescue of Jews from genocide in ancient Persia.

A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)