A staff member (R) looks on next to a cake, which was baked in the shape of a muscular man, for customers to try for free during a promotional event of a cake store in Shenyang, Liaoning province, China, December 6, 2015. (Photo by Reuters/Stringer)

An actor performs as a zombie during the “Train to Apocalypse” event at a Light Rail Transit (LRT) train station in Jakarta, Indonesia, 09 September 2022. The Indonesian capital's LRT operator modified train cars and stations into zombie apocalypse settings to promote the use of public transportations. (Photo by Mast Irham/EPA/EFE/Rex Features/Shutterstock)

Evel Knievel is shown in his rocket before his failed attempt at a highly promoted 3/4-mile leap across Snake River Canyon in Twin Falls, Idaho, on September 8, 1974. The jump failed when the parachute on his rocket malfunctioned, opening prematurely. Knievel was uninjured. (Photo by AP Photo)

Party-goers partake in a festival better known as Holi One, during International Workers Day in Johannesburg, South Africa, 01 May 2015. The colour festival promotes togetherness as well as colourness in everday life. May Day is observed worldwide every year on 01 May. (Photo by Kevin Sutherland/EPA)

Dancers of the Friedrichstadt-Palast from the show “THE WYLD” pose during a promotional photocall in front of the Brandenburg Gate in Berlin, Germany, June 25, 2015. The 10.6 million euro ($13.5 million) show is the largest production budget in the 95-year history of Friedrichstadt-Palast. (Photo by Hannibal Hanschke/Reuters)

Fans dressed in Spider-Man outfits gather at a promotional event for the forthcoming “Spider-Man: Homecoming” movie at the Art Science Museum in Singapore on June 7, 2017. The movie will be shown in cinemas around the world from July 5 onwards. (Photo by Toh Ting Wei/AFP Photo)

A woman poses for a photograph with light sculptures depicting animals that make up the twelve animals of the zodiac during a photocall to promote the Magical Lantern Festival at Chiswick House Gardens in west London on January 29, 2016. The festival, to celebrate Chinese New Year 2016 – the Year of the Monkey, uses more than 50 hand-sculpted lanterns and is set to run from Febuary 3 to March 6, 2016. (Photo by Justin Tallis/AFP Photo)

A boy looks at a six-metre tall luminescent puppet, operated by ten performers, during a preview of Vivid Sydney, promoted as the world's largest festival of light, music and ideas, in Sydney, Australia on May 23, 2018. “Vivid” is a major outdoor cultural event featuring light installations and projections with the annual event this year running from May 25 to June 16, 2018. (Photo by David Gray/Reuters)