Models are seen backstage ahead of the Hakan Akkaya x Cinderella Bridal Capsule Collection at Tersane Istanbul on November 30, 2021 in Istanbul, Turkey. (Photo by Ferda Demir/Getty Images for Hakan Akkaya)

Shoes worn by cosplayer dressed as Elizabeth Goddess during the Otamatsuri Anime x Manga convention held in Nairobi, Kenya on August 24, 2023. (Photo by Sarah Waiswa/The Guardian)

In this image released on October 1, Russian model Irina Shayk is seen onstage during Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video at the Los Angeles Convention Center in Los Angeles, California; and broadcast on October 2, 2020. (Photo by Jerritt Clark/Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video)

In this image released on October 2, Bella Hadid is seen backstage during Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video at the Los Angeles Convention Center in Los Angeles, California; and broadcast on October 2, 2020. (Photo by Jerritt Clark/Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video)

In this image released on September 23, Madonna's daughter Lourdes “Lola” Leon is seen during Rihanna's Savage X Fenty Show Vol. 3 presented by Amazon Prime Video at The Westin Bonaventure Hotel & Suites in Los Angeles, California; and broadcast on September 24, 2021. (Photo by Kevin Mazur/Getty Images for Rihanna's Savage X Fenty Show Vol. 3 Presented by Amazon Prime Video)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.