Curvy queen Paloma Elsesser, second left, pictured with Bella Hadid, Adut Akech and Taylor Hill in the “Bras, That's Our Thing” campaign for the brand Victoria's Secret on February 17, 2023. (Photo by The Mega Agency)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Vintage wine bottles dated from 1946 lay down in the wine cellar of the Massandra winery near Yalta, 28 March 2014 (Yalta is a resort city on the north coast of the Black Sea in the Autonomous Republic of Crimea, a territory recognized by a majority of countries as part of Ukraine and incorporated by Russia as the Republic of Crimea). Massandra winery has one of the largest wine collections in the world. (Photo by Sergei Ilnitsky/EPA)

A robot named “Robovie-II”, developed by Japanese robotics research institution ATR, moves around at a grocery store during a shopping assisting experiment by utilizing the robot in an ubiquitous network technology platform in Kyoto, western Japan January 6, 2010. (Photo by Yuriko Nakao/Reuters)

A group of Ring Tailed Lemurs eat from a Thanksgiving spread at the San Francisco Zoo on November 23, 2011 in San Francisco, California. Fifteen lemurs at the San Francisco Zoo were treated to a Thanksgiving feast of green beans, a fruit salad made up of apples, bananas, grapes sweet potatoes and a turkey made out of monkey chow. (Photo by Justin Sullivan/Getty Images)

A model presents a creation for Kenzo by Japanese fashion designer Tomoaki Nagao aka Nigo during Kenzo fashion show at the North Bund Bay in Shanghai on July 28, 2023. (Photo by Jade Gao/AFP Photo)

A visitor passes behind the sculpture “Puma-Dentist” made with plastic, wax and original heads of a puma and a hind by Austrian artist Deborah Sengl during an exhibition at the art gallery Deschler in Berlin April 15, 2008. (Photo by Fabrizio Bensch/Reuters)

Chinese tourists make a toast with canned drinks and fried chicken pieces during an event organized by a Chinese company at a park in Incheon, South Korea, March 28, 2016. (Photo by Kim Hong-Ji/Reuters)