Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

The winner of the Miss Tattoo Brazil 2014 contest, Bruna Barros, shows a tattoo that says 'My body, my rules' during Tattoo Week, the largest convention of art in the skin of Latin America, in Sao Paulo, Brazil, 14 July 2017. A tattooed woman beauty pageant, the new trends and techniques of the tattoo world, body piercing and the environment of the art of definitively painting the body, are all due to be addressed during the seventh edition of the “Tattoo Week Sao Paulo“. (Photo by Sebastiao Moreira/EPA)

A woman walks with her baby past a PM militarized police soldier in position and aiming his rifle in Rocinha favela in Rio de Janeiro, Brazil on September 23, 2017. Although shooting was reported in the early hours of Saturday in Rocinha – for the seventh day running – officials said that Friday's deployment of 950 soldiers to reinforce police had brought the crisis under control. (Photo by Carl De Souza/AFP Photo)

A member of the riot police gets ready to repel the attacks of protesters during a protest against President Sebastian Piñera during the seventh day of protests against President Sebastian Piñera on October 24, 2019 in Santiago, Chile. Although President Sebastian Piñera announced measures to improve equality, unions called for a national strike and demonstrations continue as casualties are now at least 18. Demands behind the protest include issues like health care, pension system, privatization of water, public transport, education, social mobility and corruption. (Photo by Marcelo Hernandez/Getty Images)

British Prime Minister Rishi Sunak is greeted by Italian Prime Minister Giorgia Meloni during a welcome ceremony on day one of the 50th G7 summit at Borgo Egnazia on June 13, 2024 in Fasano, Italy. The G7 summit in Puglia, hosted by Italian Prime Minister Giorgia Meloni, the seventh held in Italy, gathers leaders from the seven member states, the EU Council, and the EU Commission. (Photo by Christopher Furlong/Getty Images)