Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Visitors look at tropical fish transported from Japan's southern island of Okinawa displayed in a giant 14-ton fish tank at the Sony Square event space in Tokyo on July 17, 2016. The 45-day-long summer exhibition will be held through August 28 to display sea creatures common to the waters around Okinawa. (Photo by Kazuhiro Nogi/AFP Photo)

Lancaster Gate station displays signage after being rebranded “Ratchet and Clankaster Gate” as the PS5 goes on sale in the UK, on November 19, 2020 in London, England. The first generational upgrade to Sony's line of Playstation consoles since 2013, the launch has seen pre-orders sell out within hours and websites crash as retailers attempt to keep up with demand. (Photo by Alex Davidson/Getty Images)

Miss USA 2012 Nana Meriwether crowns Miss Connecticut USA Erin Brady the new Miss USA during the 2013 Miss USA pageant at PH Live at Planet Hollywood Resort & Casino on June 16, 2013 in Las Vegas, Nevada. (Photo by Ethan Miller)

Robert Price of TREWGrip LLC demonstrates a TREWGrip handheld rear-type keyboard and air mouse for Apple and Android tablets at the “CES: Unveiled”, media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. (Photo by Robyn Beck/AFP Photo)

Miss Bahamas Celeste Marshall on stage at the 2012 Miss Universe National Costume Show on Friday, December 14, 2012 at PH Live in Las Vegas, Nevada. The 89 Miss Universe Contestants will compete for the Diamond Nexus Crown on December 19, 2012. (Photo by AP Photo/Miss Universe Organization L.P., LLLP)

Two attendees compete in the biggest vape cloud competition at the Vape Summit 3 in Las Vegas, Nevada May 2, 2015. According to new research provided to Reuters, youngsters say that performing tricks is one of the top two reasons they began using e-cigs. (Photo by David Becker/Reuters)