Cosplay enthusiasts Alex Lawson, 20, attends the North East Manga and Anime Convention (NemaCon) dressed as Hunni Sempai at Middlesborough Town Hall on June 18, 2011 in Middlesbrough, England. Hundreds of Manga, Anime and Cosplay enthusiasts gathered for NemaCon 2011. Cosplay is short for Costume Play where players dress and perform roles from Japanese culture, Anime and Manga art characters. Many subcultures have also evolved inspired by video games, American cartoons and comics. (Photo by Christopher Furlong/Getty Images)

Darts fan Nigel Panton in fancy dress ahead Day Eight of the William Hill PDC World Darts Championships at Alexandra Palace on December 28, 2014 in London, England. (Photo by Jordan Mansfield/Getty Images)

Elvish writing is seen on “Anduril”, a prop sword belonging to Aragorn, hero of “The Lord of the Rings” movie trilogy on July 31, 2014 in London, England. The sword, belonging to actor Sir Christopher Lee and estimated at $150,000-250,000, forms part of Bonhams “There's No Place Like Hollywood” movie memorabilia auction taking place in New York on November 24, 2014. (Photo by Peter Macdiarmid/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A Chinese future bride has her friends playing with her dress during a pre-wedding photoshoot in front of the Eiffel tower in Paris, France, August 28, 2015. As young Chinese become wealthier, they take abroad the tradition of taking their wedding photos days before they are married, rather than on their wedding day. (Photo by Philippe Wojazer/Reuters)

Vintage car enthusiast Peter Bett, attends a auction at Strathmore Vintage Vehicle Club on April 2, 2011 in Glamis, Scotland. Buyers from around the UK and Europe are attending the auction of cars collected by William Cunnigham. Among the many rare classics on sale is a 1939 McEvoy Steyr, thought to be the only one in existence along with a Hotchkiss Grand Sport Roadster from 1936. (Photo by Jeff J Mitchell/Getty Images)