While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Iran's Hanieh Rajabi performs during the women's Daoshu competition at the 13th Wushu World Championships in Jakarta, Indonesia, Monday, November 16, 2015. (Photo by Tatan Syuflana/AP Photo)

White lioness Azira lies in the cage with her three white cubs, on February 4, 2014. Zoo owner Andrzej Pabich says white lions often have defects that prevent giving birth, or the mother rejects her cubs, but Azira has been patiently feeding and caring for her little ones. (Photo by Czarek Sokolowski/Associated Press)

Models blow kisses backstage at the Red Beard show during MBFWI presented by American Express Fall/Winter 2014 on March 13, 2014 in Istanbul, Turkey. (Photo by S. Alemdar/Getty Images for IMG)

A woman sits as she gets a tattoo on her leg during the annual Panama City Ink Fest in Panama City August 16, 2015. (Photo by Carlos Jasso/Reuters)

Shoppers walk down stairs featuring a five-metre-high reproduction of Vincent van Gogh's signature painting “Sunflowers”, at the entrance to Ocean Terminal in Hong Kong July 15, 2013. A premium three-dimensional reproduction of works of Van Gogh, the RELIEVO collection, approved by the curators of the Van Gogh Museum in Amsterdam, is on display at a gallery inside Harbour City shopping mall attached to the terminal. (Photo by Bobby Yip/Reuters)

A villager pours pesticide from a bucket as Mount Sinabung spews ash at Kebayaken village in Karo district, Indonesia's North Sumatra province, on December 4, 2013. The country has ordered the evacuation of 15,000 residents near the active volcano. (Photo by Roni Bintang/Reuters)

Mud-covered tourists pretend to be trapped inside a mud prison at the Daecheon Beach Mud Plaza in the city of Boryeong on South Korea's west coast, July 17, as they take part in the Boryeong Mud Festival, which opened that day and runs through July 26. Boryeong mud is rich in natural mineral component and is considered to prevent skin aging. (Photo by EPA/Yonhap)