Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

A U.S. Army soldier with the 10th Special Forces Group and his military working dog jump off the ramp of a CH-47 Chinook helicopter from the 160th Special Operations Aviation Regiment during water training over the Gulf of Mexico as part of exercise Emerald Warrior 2011 on March 1, 2011. (Photo by Tech. Sgt. Manuel J. Martinez/U.S. Air Force)

Members of the Raskol gang “Dirty Dons 585”, 9 Mile Settlement, Port Moresby. All of these young men committed a set of rapes and armed robberies. The gang members admit that two thirds of their victims are women. (Photo by Vlad Sokhin)

Wrestlers perform during an all-female wrestling event on International Women's Day at the Resistance Gallery in Bethnal Green on March 8, 2019 in London, England. (Photo by Jack Taylor/Getty Images)

A gaucho rides an unbroken or untamed horse during Creole week celebrations in Montevideo, March 23, 2016. All Easter week gauchos all over Uruguay and neighboring Argentina and Brazil come to Montevideo to compete for the award of best rider. (Photo by Andres Stapff/Reuters)

Participants wearing fantasy costumes attend the 4th Hero Festival in Marseille, France on November 11, 2017. The 4th Hero Festival edition has attracted all sorts of people to role play their favourite characters from all kinds of movies and comic book legends. (Photo by Jean-Paul Pelissier/Reuters)

American rapper Megan Thee Stallion leaves it all on the roller rink for her 29th birthday in the second decade of February 2024. (Photo by Megan Thee Stallion/Instagram)