241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)

A homeless street child looks in the window of a car in Jammu, India, Friday, January 6, 2017. Some 800 million people in the country live in poverty, many of them migrating to big cities in search of a livelihood and often ending up on the streets. (Photo by Channi Anand/AP Photo)

Tens of thousands of HIV positive prostitutes in the slums of Lagos to ensure a rapid spread of the epidemic. “If you arrive by car, you can smell the HIV virus outside”, joked my driver as we are on track to Badia a criminal slums of Lagos. Badia is a corruption of “Bad Area”. Nigerians have a lack of everything, except black humor. The poor West African country Nigeria, with a population of 140 million people, after India and South Africa the highest number of people with HIV / AIDS. (Photo by Ton Koene/Exclusivepix Media)

A woman reacts after performing Otonamaki, which translates as “adult wrapping”, a new form of therapy where people are wrapped in large swaddling cloth to alleviate posture problems and stiffness, at a session in Asaka, Saitama prefecture, Japan, February 4, 2017. (Photo by Toru Hanai/Reuters)

A woman wears a face mask in the part of the city near neighbourhoods known for burning coal for heating in Ulaanbaatar, Mongolia January 26, 2017. Not many people in Ulaanbaatar wear masks to protect themselves against pollution. (Photo by B. Rentsendorj/Reuters)

A illegal gold miner of Kamoro people, Tinus, pan for gold on February 4, 2017 in Timika, Papua Province, Indonesia. Indonesia produces over 70 billion dollars in gold a year and is home to the largest gold mine and the third largest copper mine in the world, the Grasberg mine, which is located at West Papua. (Photo by Ulet Ifansasti/Getty Images)

People enjoy the beach as they look at a forest fire in La Croix-Valmer, near Saint-Tropez, on July 25, 2017. Firefighters battle blazes that have consumed swathes of land in southeastern France for a second day, with one inferno out of control near the chic resort of Saint-Tropez, emergency services say. (Photo by Valery Hache/AFP Photo)