A dead whale is seen on the shore of the Ipanema beach in Rio de Janeiro, Brazil November 15, 2017. A biologist, Rafael Carvalho, said on Wednesday the whale appeared to have been dead for a few days. Authorities were urging beachgoers who had flocked to Ipanema on a national holiday to stay away from the animal. However, many were spotted near the carcass with some people playing in the water nearby. The whale is approximately 39 feet (12 metres) long and weighs about 25 tonnes. (Photo by Pilar Olivares/Reuters)

A woman walks with her baby past a PM militarized police soldier in position and aiming his rifle in Rocinha favela in Rio de Janeiro, Brazil on September 23, 2017. Although shooting was reported in the early hours of Saturday in Rocinha – for the seventh day running – officials said that Friday's deployment of 950 soldiers to reinforce police had brought the crisis under control. (Photo by Carl De Souza/AFP Photo)

A dog dressed as Oscar the Grouch takes part in the annual halloween dog parade at Manhattan's Tompkins Square Park in New York, NY, U.S. on October 21, 2017. (Photo by Lucas Jackson/Reuters)

A woman looks at cows on the Mare e Sol beach in Coti-Chiavari, on the French Mediterranean island of Corsica, on May 17, 2017. A herd of some thirty wild cattle take up their summer residence on stretch of beach each year. (Photo by Pascal Pochard-Casabianca/AFP Photo)

A man wearing an illuminated atmospheric diving suit as part of an installation titled “What Lies Beneath” looks at members of the public during the Vivid Sydney festival of light and sound in Sydney, Australia, May 26, 2017. (Photo by Steven Saphore/Reuters)

Roger Moore fights with Richard Kiel, as Jaws, who bites through a board in a scene from the film “The Spy Who Loved Me”, 1977. (Photo by United Artist/Getty Images)

Spectators react as a competitor races past in the annual donkey festival in Salcedo, Ecuador, Saturday, September 10, 2022. (Photo by Dolores Ochoa/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)