While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Iraqi women cry over their brother's body, who was killed by a mortar shell fired by Islamic State (IS) group jihadists on civilians who were gathered to receive aid, in Al-Risala neighbourhood on March 22, 2017, as an ongoing offensive by Iraqi forces to retake the city from the group continues. Iraqi forces launched a major operation to recapture west Mosul – the most-populated urban area still held by IS – on February 19, and have retaken a series of neighbourhoods from the jihadists. (Photo by Ahmad Al-Rubaye/AFP Photo)

The hard-worked hands of Jacaba Coaquira, 80, holding the green beans she grew on her land. This year the production of her land was affected by lack of rain and early cold weather that froze the crops before they finished growing. Santiago de Okola, Bolivia. (Photo by Renée C. Byer/Living on a Dollar a Day)

A participant poses for a photograph at the annual Easter Parade and Bonnet Festival in the Manhattan borough of New York City, New York, U.S. on April 1, 2018. (Photo by Gaia Squarci/Reuters)

In this photo taken Wednesday, March 8, 2017, a woman herder sits with her goats in a remote desert area near Bandar Beyla in Somalia's semiautonomous northeastern state of Puntland. Somalia has declared the drought a national disaster, part of what the United Nations calls the largest humanitarian crisis since the world body was founded in 1945, and with animals being central to many the drought threatens their main sources of nutrition and survival. (Photo by Ben Curtis/AP Photo)

A displaced Iraqi girl, who fled her home, cries during a battle between Iraqi forces and Islamic State militants, near Badush, Iraq, March 16, 2017. (Photo by Reuters/Stringer)

A German contestant adjusts his helmet during the “Battle of Nations” in Aigues-Mortes, southern France, Friday, May 10, 2013 where Middle Ages fans attend the historical medieval battle competition. The championship will be attended by 22 national teams, which is twice the number it was last year. The battle lasts until May 12. (Photo by Philippe Farjon/AP Photo)

A street performer dressed up as a waiter performs for at Marques de Larios street in downtown Malaga, Spain, July 4, 2016. (Photo by Jon Nazca/Reuters)