People take photos as an Ariane 5 space rocket with a payload of four Galileo satellites lifts off from ESA's European Spaceport in Kourou, French Guiana, on November 17, 2016. Ariane 5 successfully launched on November 17 four satellites which will be part of the Galileo global satellite navigation system. (Photo by Jody Amiet/AFP Photo)

A resident walks past big waves spilling over a wall onto a coastal road in the city of Legaspi in Albay province, south of Manila on December 14, 2015, as typhoon Melor approaches the city. More than 700,000 people fled the central Philippines amid threats of giant waves, floods and landslides as powerful Typhoon Melor approached the archipelago nation, officials said December 14. (Photo by Charism Sayat/AFP Photo)

A commuter gestures to Boris Johnson as he rides across Vauxhall Bridge in London, England on November 19, 2015. The London mayor was opening a cycle superhighway. (Photo by John Stillwell/PA Wire)

A teenage girl from the Santa Marta favela slum puts on a pair of high heels for a group debutante ball organized by the Pacifying Police Unit from her neighborhood in Rio de Janeiro, Brazil, Friday, August 29, 2014. The ball, which relied on volunteers who coiffed and made up the girls and a formal wear shop that loaned the dresses, helped build goodwill between pacified favelas' residents and the officers who patrol them. (Photo by Silvia Izquierdo/AP Photo via The Palm Beach Post)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Performers of circus company Circa perform during a photocall for the Edinburgh Festival Fringe on Calton Hill on August 1, 2017 in Edinburgh, United Kingdom. (Photo by Murdo MacLeod/The Guardian)

Olaf Niess catches swans on the river Alster near the town hall in Hamburg, Germany, 17 November 2015. The Alster swans are moving to their ice-free winter quarters on the Eppendorf Muehlenteich millpond until spring. (Photo by Bodo Marks/EPA)

A person dressed as “bigfoot” makes their way through the strong wind and snow in the Back Bay neighborhood during a blizzard on January 27, 2015 in Boston, Massachusetts. (Photo by Kayana Szymczak/Getty Images)