While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Models take part in the promotion of the Miss Bumbum (buttocks) beauty pageant, along Paulista Avenue in Sao Paulo, Brazil, on August 7, 2017. The annual Bumbum pageant to select the nation' s sexiest female buttocks will be held on November, 6 in Sao Paulo. (Photo by Nelson Almeida/AFP Photo)

South Vietnamese-born designer Quasar drives the six-foot long square-shaped plastic car he built and which is scheduled to be a hit with the young driving set, in Paris, June 23, 1967. The car can be driven at speeds of up to 60 mph (Photo by Michel Laurent/AP Photo)

An Army Sikorsky R-5 helicopter, undergoing record trials, demonstrates its lifting power by carrying 17 persons and pilot aloft as female onlookers wave in Bridgeport, Conn., January 10, 1946. During the tests records were claimed for altitude speed and both altitude and speed with payload. (Photo by Anthony Camerano/AP Photo)

A wildlife caregiver holds an orphaned wombat at the Native Wildlife Rescue center on January 29, 2020 in Robertson, Australia. The center has taken in many burned kangaroos and wallabies injured in recent bushfires. Wombat orphans are often rescued from the pouch of their mothers struck by vehicles. (Photo by John Moore/Getty Images)

Scenes from the popular Walking Street normally packed with tourists filled with bars and restaurants in Pattaya, Thailand on March 10, 2020. Thailand depends on tourism, currently tourist arrivals have plunged more than 50% and are expected to continue for months ahead. According to the World Health Organization (WHO) in Thailand there has been 59 confirmed cases of Coronavirus ( COVID-19 ) with 6 new, only one death with around 1,903 persons under treatment. Latest information on the Novel Coronavirus has infected more than 118,000 people and killed close to 4,300. (Photo by Paula Bronstein/Getty Images)

A design of Hongik University Seoul is displayed on July 19, 2011 in Maranello, Italy. The Ferrari World Design Contest has been launched by Ferrari in collaboration with Autodesk for 50 prestigious international design schools. The winners will win an internship at Ferrari. (Photo by Vittorio Zunino Celotto/Getty Images)

British television, radio presenter and DJ Maya Jama has her hair brushed upon arrival at the Brit Awards 2022 in London Tuesday, February 8, 2022. (Photo by Joel C. Ryan/Invision/AP)