While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A general view of the sunrise over Hawes, Wensleydale, UK on November 24, 2014. (Photo by Neil Squires/PA Wire)

A model stands next to a BMW X6 AC Schnitzer car at Auto China 2012 in Beijing in this April 24, 2012 file photo. Amid the razzmatazz, music and crowds at the Shanghai autoshow on Monday, hundreds of attractive young women, and men, mingled among the stands and company booths, introducing the newest sedans and handing out pamphlets. For years, models have been a staple at China's big autoshows – as much of a draw as the latest car models themselves. 2015 is different – the organisers have banned models from the Shanghai show. (Photo by Jason Lee/Reuters)

Close Encounter of the Insect Kind: “Check out the awesome face on this praying mantis. I can't get over the mouth, it's like something from a science fiction movie. Of all photographic styles macro is definitely my favorite. I am constantly amazed, in every photo that I take, by the intricate level of detail that exists on even the smallest of creatures. It's a stark reminder that a very complex and infinitely beautiful world exists just beyond our human-sized level of perception. Photo taken in Donnybrook, Queensland, Australia” – Andrew Young. (Photo by Andrew Young/National Geographic Photo Contest via The Atlantic)

Joshua Patino stands on a ladder to put finishing touches on a giant dinosaur exhibit at PAX East in the Boston Convention and Expo Center, Thursday, April 21, 2016, in Boston. PAX East, an annual celebration of gaming culture, is expected to draw tens of thousands of visitors Friday through Sunday. It's a place where serious gamers can preview unreleased video games and devices, compete in tournaments, hear live music and meet others for whom gaming is a way of life. (Photo by Elise Amendola/AP Photo)

A woman with a sign that reads in Portuguese “Being woman without Temer”, stands next to a police barricade during a protest against the gang rape of a 16-year-old girl in Sao Paulo, Brazil, Wednesday, June 1, 2016. In response to the assault, Brazil's interim President Michel Temer said that the country will set up a specialized group to fight violence against women. (Photo by Andre Penner/AP Photo)

Wounded Reuters photographer Gleb Garanich, who was injured by riot police, takes pictures as riot police block protesters during a scuffle at a demonstration in support of EU integration at Independence Square in Kiev November 30, 2013. Riot police in the Ukrainian capital Kiev used batons and stun grenades to disperse hundreds of pro-Europe protesters from the city's main Independence Square early on Saturday, witnesses said. (Photo by Reuters/Stringer)

A woman sells fried chicken at the Kyaik-Khauk pagoda festival in the Tanlyin township outside Yangon February 4, 2015. (Photo by Soe Zeya Tun/Reuters)