While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

U.S. Army soldiers with the 1st Battalion, 501st Infantry Regiment deployed to Combat Outpost Sabari, Afghanistan scan their area as they begin a multi-day air assault mission near the Pakistani border of eastern Afghanistan's Khost province May 2, 2012. (Photo by Staff Sgt. Joshua L. DeMotts/U.S. Air Force)

A pro-Russian activist aims a pistol at supporters of the Kiev government during clashes in the streets of Odessa May 2, 2014. Police said a man was shot dead in clashes between a crowd backing Kiev and pro-Russian activists in the largely Russian-speaking southern port of Odessa, which lies west of Crimea, annexed by Moscow in March. (Photo by Yevgeny Volokin/Reuters)

British singer and songwriter Charlotte Emma Aitchison aka Charli XCX poses in the green room for a portrait before the Sonos And Pandora Present “An Evening With Charli XCX” event at Sonos Studio on June 10, 2014 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for Sonos)

A model walks off stage in the backstage area during Frankie's Bikinis show at Mercedes Benz Swim Fashion Week in Miami, July 18, 2014. (Photo by Carlo Allegri/Reuters)

A dachshund portraying a racehorse, trots down Duval Street in Key West, Florida, December 31, 2014. About 175 dachshunds and other dogs participated in the event that preludes four warm-weather takeoffs on New York City's Times Square ball drop. (Photo by Steve Panariello/Reuters/Florida Keys News Bureau)