Competitors Hope Garcia (L) and Francesca Esker during the newly reintroduced Muscle Beach Vintage Swimsuit competition at Venice Beach, California on May 30, 2016. Venice is one of two historic bodybuilding locations and took over as the most famous spot when the nearby Santa Monica Muscle beach was shutdown due to overcrowding. California Governor and actor Arnold Schwarzenegger used to be a regular amongst the many famous bodybuilders and actors who have trained there and still makes an occasional appearance. (Photo by Mark Ralston/AFP Photo)

Director Pawel Pawlikowski holds his Oscar for best foreign language film for “Ida”, with presenters Chiwetel Ejiofor (L) and Nicole Kidman during the 87th Academy Awards in Hollywood, California February 22, 2015. (Photo by Lucy Nicholson/Reuters)

Indian men stand around sword fish for sale at a harbour a harbour in Chennai on June 5, 2016, as fishermen return with their catch after a 45-day fishing ban on the east coast of India. Authorities in the southern Indian state of Tamil Nadu had imposed a 45-day ban on fishing by mechanised vessels to protect marine life, with only “country boats” operating within five nautical miles off the coast. (Photo by Arun Sankar/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Adrienne Sipe (L) and Brooke Gilliam of Washington D.C. leap off a snow podium they made near the U.S. Capitol in Washington February 13, 2014. A deadly and intensifying winter storm packing heavy snow, sleet and rain pelted a huge swath of the U.S. East Coast on Thursday, grounding flights and shuttering schools and government offices. (Photo by Kevin Lamarque/Reuters)

Bathing suit models are shown listening to the radio on the beach, circa 1940's. (Photo by Bettmann Archive/Getty Images)

An air raid drill at Seattle College caught students William Bates, left, and Edna Mae Farrell, right, while they were eating their lunch in the school café, but they simply took shelter under the table and continued eating in Seattle, Washington, March 17, 1942. Air raid wardens said 350 students left their classrooms and assembled in shelters within one minute in first at the college. (Photo by AP Photo)

A supporter dressed as flamingo cheers on the riders during the 12th stage of the 102nd Giro d'Italia – Tour of Italy – cycle race, 158kms from Cuneo to Pinerolo on May 23, 2019. (Photo by Marco Bertorello/AFP Photo)