Edinburgh-based physicist-turned-web-designer Tom Beddard was inspired by geometry to create these virtual Fabergé fractals – made up of self-repeating patterns, so that structures within the object resemble the whole. “Within a 3D fractal, there is infinite detail”, says Beddard, 37. “The closer you zoom in, the more structure is revealed”. Beddard rendered the fractals using WebGL, a technology used to animate 3D scenes in a browser.

Model and Reebok Easytone Ambassador Miranda Kerr reveals a 3D image shot by Rankin during a Reebok Satisfaction photo call on the roof of the Bayerisch Hof Hotel on April 17, 2012 in Munich, Germany. (Photo by Alexander Hassenstein/Reebok)

Characters from Star Wars pose for a photocall to promote the release of Star Wars: Episode 1 – The Phantom Menace 3D at The London Eye on February 8, 2012 in London, England. (Photo by Dave J. Hogan/Getty Images)

A new 3D IMAX screen is installed at IMAX Darling Harbour on February 9, 2012 in Sydney, Australia. The new 3D screen at 29.5 metres by 35.7 metres will replace the former screen at IMAX Darling Harbour as the largest in the world. (Photo by Matt King/Getty Images)

Artist Joe Hill poses on his 3D artwork, from the “Joe and Max” project as part of an advertising campaign, during its presentation at a park in Moscow, Russia, July 4, 2015. (Photo by Sergei Karpukhin/Reuters)

“Atzeries”, a fire beast sets off his fire crackers during a “Correfocs” in Barcelona's Gracia neighborhood, Spain on May 27, 2023. (Photo by Matthias Oesterle/Alamy Live News)

A Firefighter walks in a evacuated home in flames at El Cariso Village as the Airport Fire burns on September 10, 2024 in Lake Elsinore, California. The fast-moving Airport Fire that started on September 9 in Orange County grew up to more than 10,000 acres by this afternoon, fire officials said. (Photo by Apu Gomes/Getty Images)

The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company's Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model. (Photo by Spencer Platt/Getty Images)