To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A young and sleepy penitent of the Cofradia de Jesus del Via crucis is carried by another as they walk the streets during a Holy Week procession on April 19, 2011 in Zamora, Spain. Easter week is traditionally celebrated with processions in most Spanish towns. (Photo by Jasper Juinen/Getty Images)

An injured woman is pictured near the Blue Parrot nightclub in Playa del Carmen, Quintana Ro state, Mexico where 5 people were killed, three of them foreigners, during a music festival on January 16, 2017. A shooting erupted at an electronic music festival in the Mexican resort of Playa del Carmen early Monday, leaving at least five people dead and sparking a stampede, the mayor said. Fifteen people were injured, some in the stampede, after at least one shooter opened fire before dawn at the Blue Parrot nightclub during the BPM festival. (Photo by Victor Vargas/AFP Photo)

Nursery plants are seen placed in people's seats during a rehearsal as Barcelona's Gran Teatre del Liceu opera reopens its doors with a concert for plants, to raise awareness about the importance of an audience after the coronavirus lockdown, in Barcelona, Spain on June 22, 2020. The Gran Teatre del Liceu reopens its doors, in which the 2,292 seats of the auditorium will be occupied on this occasion by plants. It will be on 22 June, broadcast live online, when the UceLi Quartet string quartet performs Puccini's “Crisantemi” for this verdant public, brought in from local nurseries. (Photo by Nacho Doce/Reuters)