To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Members of the Michiana Rocketry prep a 10-foot, 450 pound porta-potty, mounted on rocket motors for launching, Saturday, December 6, 2014, from a field in Three Oaks, Mich. It made an arc and almost landed on a spectator’s pickup truck, 2,000 feet away. A group of Michiana Rocketry club members planned the project for more than two years. The club is trying to increase awareness of rocketry as a hobby and prove it’s possible to turn a porta-potty into a rocket and launch it successfully. About 30 people worked on the rocket, from engineers to sales people who lined up sponsors. (Photo by Don Campbell/AP Photo/The Herald-Palladium)