A person participates in the annual “Battle of the Oranges” in the northern city of Ivrea, Italy on February 19, 2023. (Photo by Massimo Pinca/Reuters)

Robert The Bruce's army from The Clanranald Trust during a rehearsal for the Battle of Bannockburn re-enactment performance which will be staged at the Bannockburn Live Event in Bannockburn, the 700th anniversary of the battle, on June 27, 2014. (Photo by Andrew Milligan/PA Wire)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.