Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

A “mouse house” fire station and book store, designed by an anonymous group of Swedish artists known as ”AnonyMouse”, is installed next to a retail store in Newton, Massachusetts, USA, 23 June 2022. Known for mouse-themed miniatures in Sweden, France and the Isle of Man, the collective has started installing several of the miniatures in Boston and the surrounding areas. (Photo by C.J. Gunther/EPA/EFE)

A Raramuris indigenous woman takes part in the “Ultra maraton de los Canones 2017” (Ultra marathon of the Canyons), at La Sinforosa Canyon, in Guachochi, Chihuahua state, Mexico on July 15, 2017. More than 600 participants from different countries take part in the 63 and 100 kilometers races, along the Tarahumara mountain range. (Photo by Herika Martinez/AFP Photo)

Fans and community members gather around a LAPD car along the procession route for Nipsey Hussle after his memorial at the Staples Center in Los Angeles, California, April 11, 2019. 4 people shot and 1 dead during the procession LAPD reported on late April 11, 2019 The Grammy-nominated artist was killed in front of The Marathon Clothing store he founded in 2017. (Photo by Kyle Grillot/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.