A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Villagers from the Porto Novo community load into their canoes arapaima or pirarucu, the largest freshwater fish species in South America and one of the largest in the world, while fishing in Poco Fundo lake along a branch of the Solimoes river, one of the main tributaries of the Amazon, in the Mamiraua nature reserve near Fonte Boa about 600 km (373 miles) west of Manaus, November 26, 2013. Catching the arapaima, a fish that is sought after for its meat and is considered by biologists to be a living fossil, is only allowed once a year by Brazil's environmental protection agency. The minimum size allowed for a fisherman to keep an arapaima is 1.5 meters (4.9 feet). (Photo by Bruno Kelly/Reuters)

A tourist carries her luggage in a flooded St. Mark's Square, in Venice, Wednesday, November 13, 2019. The high-water mark hit 187 centimeters (74 inches) late Tuesday, Nov. 12, 2019, meaning more than 85% of the city was flooded. The highest level ever recorded was 194 centimeters (76 inches) during infamous flooding in 1966. (Photo by Luca Bruno/AP Photo)

A dog swims as a resident navigates his boat in a neighbourhood flooded by the Purus river, which continues to rise from days of heavy rainfall in the region, in Boca do Acre, Amazonas state March 14, 2015. According the state civil defense, more than 20,000 people have been left homeless along the Purus river, where incessant rains have flooded the area and caused the river to burst their banks. (Photo by Bruno Kelly/Reuters)

Kambeba Indian, Dream Braga, 18, aims his arrow in a jungle near the village Tres Unidos, Amazon state May 9, 2015. Dream Braga has been shooting fish with a bow and arrow for most of his life. In the Amazonian village where he grew up, that was what kids did for food and fun. He participated in the Indigenous Archery Project which recruits Amazon native children to compete with modern archery equipment and try for a place on the national team, with the 2016 Olympics in Rio de Janeiro as their ultimate goal. After training with Olympic coaches for three months, he has now been promoted to Brazil's national team. (Photo by Bruno Kelly/Reuters)

Villagers from the Medio Jurua nature reserve of Brazil's Amazon rainforest arrive with their catch of pirarucus, the largest freshwater fish in South America, after a night of fishing in Manaria Lake, Carauari municipality, September 3, 2012. Catching the pirarucu, a fish that is sought after for its meat and is considered by biologists to be a living fossil, is only allowed once a year by Brazil's environmental protection agency. (Photo by Bruno Kelly/Reuters)

A woman walks past murals adorning the walls of Garibaldi subway station, in Milan, Friday, February 28, 2020. Due to the COVID-19 virus outbreak in northern Italy, the bustling metropolis of Milan has resembled more of a ghost town lately, as workers stayed home and tourism has dwindled there, and other parts of Italy. (Photo by Luca Bruno/AP Photo)