The Elterwater quarry in Cumbria, North West England on June 12, 2023 which has now reached a water level that reveals a hidden heart shape in the stone. (Photo by Steven Lomas/Animal News Agency)

A competitor scrambles in the mud under barbed wire during the Tough Guy Challenge 2009 at South Perton Farm on February 1, 2009 in Wolverhampton, England. The biannual event to raise cash for charity challenges thousands of international competitors to run through a gruelling set of 21 obstacles including water, fire and tunnels after a lengthy run at the start. (Photo by Christopher Furlong/Getty Images)

A man walks past an advertisement sign promoting a bank in Seoul in this September 3, 2009 file photo. South Korea is expected to release GDP dara this week. (Photo by Lee Jae-Won/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A man walks on the road between Nouahibou and Nouakchott, where three Spanish aid workers were abducted in Mauritania, December 3, 2009. (Photo by Rafael Marchante/Reuters)

A man looks inside an overturned truck after an accident along the road between Nouahibou and Nouakchott, Mauritania December 3, 2009. (Photo by Rafael Marchante/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.