An employee dressed in a Santa Claus costume plays with cats at the Catgarden in Seoul, South Korea, December 14, 2020. (Photo by Kim Hong-Ji/Reuters)

A Pomeranian dog sits in a rolling pet carrier in Hong Kong, China on September 4, 2019. (Photo by Kai Pfaffenbach/Reuters)

A woman plays on a swing on the beach in Santa Monica, Calif., Wednesday, June 22, 2022. (Photo by Jae C. Hong/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

France's Ian Jason is tackled by Japan's Mei Ohtani during the first day of the Hong Kong Sevens rugby tournament in Hong Kong, Friday, March 31, 2023. (Photo by Anthony Kwan/AP Photo)

High-rise buildings are partly covered by heavy fog at Hong Kong's Victoria Harbour Monday, March 20, 2017. Fog blanketing Hong Kong is common in springtime and may greatly affect shipping and aviation. (Photo by Vincent Yu/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.