Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

People splash mud water in a paddy field on National Paddy Day in Tokha village, on the outskirt of capital Kathmandu, Nepal, 29 June 2021. Nepal is celebrating National Paddy Day with various events on 29 June. On this day, known as Asar Pandra, farmers begin the annual rice planting season and mark the day with various festivities such as preparing rice meals with muddy water, mud being a symbol for a prosperous season. Sixty percent of Nepal's agriculture industry relies on monsoon rain while 40 percent is carried out through irrigation. Agriculture is a major contributor to the country's GDP. (Photo by Narendra Shrestha/EPA/EFE)

Devotees of the small farming village of Bibiclat celebrate the Feast of Saint John the Baptist while covered in banana leaves and mud on June 24, 2025 in Aliaga, Philippines. Known as the “Taong Putik” (mud people), the ritual happens yearly in this small farming village as their own version of expressing their faith and celebrating the feast of Saint John the Baptist whom the survivors of the Japanese occupation in 1944 in their area prayed to for rain to save their fellow villagers. (Photo by Ezra Acayan/Getty Images)

A red deer stag takes a mud bath in Wollaton Park near Nottingham, England on May 23, 2020. Gareth Williams, who took the photograph, said it was a “once in a lifetime shot”. (Photo by Gareth Williams/Kennedy News)

A man crosses a mud-covered trail carrying his wife on his back at a flooded Han River park in Seoul, South Korea, August 4, 2020. (Photo by Kim Hong-Ji/Reuters)

A horse rolls in mud in the Romani camp in Velykyi Bereznyi urban-type settlement, Zakarpattia Region, western Ukraine on February 28, 2021. (Photo by Ukrinform/Rex Features/Shutterstock)