While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

This aerial photograph shows beach-goers gathering on a beach alongside the Atlantic Ocean in Carcans, south-western France on July 22, 2025. (Photo by Christophe Archambault/AFP Photo)

Local residents receive food from federal authorities in Xalacahuantla, Mexico, on Thursday, October 16, 2025. Hundreds of communities in central and eastern Mexico were cut off by deadly landslides and flooding caused by torrential rains. (Photo by Alfredo Estrella/AFP Photo)

An aerial view of a livestock enclosure of the Himba people, in October, 2014, in the Namib Desert, Namibia. A photographer has captured a bird's eye view of the stunning Namib Desert from a paraglider. Theo Allofs travels the world taking stunning pictures of untouched landscapes from a unique perspective. Soaring 300 metres above ground, Theo shot the yellow sand dunes, dry red river beds and remote townships in Namibia. (Photo by Theo Allofs/Barcroft Media)

This aerial picture taken on August 16, 2020, shows the MV Wakashio bulk carrier that had run aground and broke into two parts near Blue Bay Marine Park, Mauritius. A ship that has leaked more than 1,000 tonnes of oil in pristine waters off the Mauritius coast has split into two, its Japanese operator said August 16, 2020. (Photo by AFP Photo/Stringer)

Aerial view of contestants attending the opening ceremony of a dragon boat race on the Rongjiang River at Rong'an County on October 10, 2020 in Liuzhou, Guangxi Zhuang Autonomous Region of China. (Photo by Tan Kaixing/VCG via Getty Images)

A drone photo shows fall folaige wih tones of yellow, red and brown colors of Uludag Mountain, one of the most significant winter tourism destination of Turkey, on November 29, 2020 in Bursa, Turkey. (Photo by Sergen Sezgin/Anadolu Agency via Getty Images)