Images are projected onto the Empire State Building as part of an endangered species projection to raise awareness, in New York August 1, 2015. (Photo by Eduardo Munoz/Reuters)

A weather vane on a farm building close to the HS2 line on November 24, 2020 in Great Missenden, England. HS2 protesters continue to occupy key infrastructure sites along the proposed HS2 route claiming that the project is “the most carbon-intensive and environmentally destructive project in UK history”. (Photo by Jim Dyson/Getty Images)

An overview of “Closer”, an art projection by conceptual artist and photographer Wim Tellier, at the King Baudouin Stadium in Brussels on June 15, 2021. Tellier, a Belgian photographer and artist, is known for his installation projects using giant-size photographs. (Photo by James Arthur Gekiere/Belga/AFP Photo)

Project Mermaids model. Project Mermaids lets ocean-lovers don tails and live out their siren fantasies. Clients can pay for a shoot that is either on land or underwater, with the images looking to raise awareness about preservation of beaches, seas and oceans. The project – which is shot by photographers Angelina Venturella and Chiara Salomoni – started purely to raise awareness, with celebrities dressing up as sirens as part of the cause. (Photo by Angelina Venturella/Chiara Salomoni/Caters News Agency)