A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A woman on a bicycle rides past the remains of an Audi sedan set afire by an arsonist recently in Zehlendorf district in a street where two more cars were torched on August 23, 2011 in Berlin, Germany. Police have so far made no arrests in a series of arson attacks that have destroyed at least 70 cars within the last week and show no signs of abating. In recent years several hundred cars have been torched annually and police suspect left-wing radicals. The recent series of attacks, averaging about 10 a day, has been particularly severe. (Photo by Sean Gallup/Getty Images)

Bibi rides her bike on the Playa during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, August 31, 2015. Approximately 70,000 people from all over the world are gathering at the sold-out festival to spend a week in the remote desert to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

An extreme Vespa enthusiast rides his bike after attending weekend festival for extreme Vespas in Semarang, Central Java, Indonesia, July 22, 2018. Every year, Indonesians from teens and granddads, to mechanics and students, gather in eastern Java to celebrate their love of the iconic Italian Vespa scooter. (Photo by Darren Whiteside/Reuters)

In this March 30, 2019 photo, Andrea Dovizioso of Italy falls from his bike during a Moto GP free practice run at the circuit in Termas de Rio Hondo, Argentina. Despite the fall Dovizioso raced in the third pole position on Sunday and finished in third place. (Photo by Nicolas Aguilera/AP Photo)

A lovely sunrise in at the beachfront of Playa de Muro, Alcudia on the island of Mallorca, Majorca, Spain on May 16, 2022. As a road cyclist walks his road bike along a wooden jetty heading out into the calm waters. (Photo by Phil Wilkinson/Alamy Live News)