New York City FC midfielder Valentin Castellanos (11) falls after battling Columbus Crew defender Aboubacar Keita (30) for a high ball during the second half at Red Bull Arena in New York, August 24, 2020. (Photo by Vincent Carchietta/USA TODAY Sports)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Nursing and care personnel lay on the floor in the ICU unit, during a demonstration on International Nursing and Care day, at the Mont Legia Hospital in Liege, Belgium, Wednesday, May 12, 2021. Hospital personnel around Belgium took part in various actions around the country on Wednesday to highlight the work they do and demand better recognition. (Photo by Valentin Bianchi/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A dancer warms up backstage before the final of the 46th Prix de Lausanne, in Lausanne, Switzerland, 03 February 2018. Launched in 1973, the Prix de Lausanne is an international dance competition for young dancers aged 15 to 18. Closing the six-day event, prizes are awarded to the best of 21 finalists consisting of scholarships granting free tuition in a world-renowned dance school or dance company. (Photo by Valentin Flauraud/EPA/EFE)

A picture taken with a drone shows the giant landart painting entitled “Message From Future” by French artist Saype in the park “La Perle du Lac” in Geneva, Switzerland, 16 September 2018 (issued 17 September). The artwork covering 5,000 square meters was produced with biodegradable paints made from natural pigments. The artist called the little girl “Future” as a symbol of the generations from the future and the small origami boats that she drops into Lake Geneva aims to represent a message of hope sent to the world. (Photo by Valentin Flauraud/EPA/EFE)