While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Model Luma Grothe poses on red carpet as he arrives for the screening of the film “Julieta” in competition at the 69th Cannes Film Festival in Cannes, France, May 17, 2016. (Photo by Regis Duvignau/Reuters)

A player breaks with the bottle during the bottle-kicking game in Hallaton, central England April 6, 2015. The game is played between Hallaton and the neighbouring village of Medbourne each Easter Monday in which participants compete to bring the bottle across a stream that separates the villages. The bottle is an old field barrel holding about a gallon of beer. (Photo by Darren Staples/Reuters)

Winton Elementary fifth graders Juliana Ragan, from left, Chloe Windsor and Paisley Ganske wait backstage for their turn to perform as the Andrew Sisters during the Pearl Harbor/Veterans assembly at the school on Monday, December 7, 2015, in Coeur d'Alene, Idaho. Dec. 7 is the 74th anniversary of the Japanese bombing of Pearl Harbor. (Photo by Kathy Plonka/The Spokesman-Review via AP Photo)

Since 2005, photographer Sol Neelman, has photographed people having fun. More specifically, Neelman has documented the wacky and wildly diverse world of “weird sports”. Photo: Breanna Ziehlke encourages her frog to get on with it at the Calaveras County Fair & Jumping Frog Jubilee. (Photo by Sol Neelman)

People slide down a 1,082 feet (330 metre) long inflatable water slide in Hong Kong, China August 22, 2015. (Photo by Tyrone Siu/Reuters)

A traffic police woman whistles at a pedestrian, Monday, July 27, 2015, in Pyongyang, North Korea where its citizens are having a one-day national holiday to celebrate the country's 62nd anniversary of the armistice that ended the Korean War. (Photo by Wong Maye-E/AP Photo)

A girl swims in floodwaters in Malaysia' s northeastern town of Rantau Panjang, which borders Thailand, on January 5, 2017 Floods in two northeast Malaysian states have now forced almost 23,000 people from their homes and extra relief centres have been opened, rescue officials said on January 4. (Photo by Mohd Rasfan/AFP Photo)