While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

U.S. Army soldiers with the 1st Battalion, 501st Infantry Regiment deployed to Combat Outpost Sabari, Afghanistan scan their area as they begin a multi-day air assault mission near the Pakistani border of eastern Afghanistan's Khost province May 2, 2012. (Photo by Staff Sgt. Joshua L. DeMotts/U.S. Air Force)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)

A storm whips through a tented area occupied by Nepalese earthquake survivors as a mother grabs her infant child and runs to find shelter in Kathmandu, Nepal 23 May 2015. Nepalese, who lost their homes in earthquake and fear aftershocks, have been living in temporary shelter in open ground which they had to flee because of the heavy rain and powerful wind. (Photo by Narendra Shrestha/EPA)

A demonstrator jumps from a vehicle of the Organisation for Security and Co-operation in Europe (OSCE) during a protest to demand what protesters say is true information from the OSCE about the shelling in Donetsk, Ukraine (since April 2014, the city is the administrative centre of the Donetsk People's Republic), July 23, 2015. The graffiti reads, “Stop moronic war!”. (Photo by Alexander Ermochenko/Reuters)

Fashionistas pose for photographs in front of a homeless man outside Moynihan Station following a showing of the Rag & Bone Spring/Summer 2013 collection during New York Fashion Week in this September 7, 2012 file photo. (Photo by Lucas Jackson/Reuters)

A Ukrainian serviceman wearing a new year's hat waves at his comrades while standing beside his tank near Debaltseve, eastern Ukraine, February 8, 2015. (Photo by Gleb Garanich/Reuters)