To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

In this handout image provided by Red Bull, Jessica Macaulay of Canada dives from the 22 metre platform during the final competition day of the sixth stop of the Red Bull Cliff Diving World Series on September 11, 2022 at Sisikon, Switzerland. (Photo by Romina Amato/Red Bull via Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this handout image provided by Red Bull, Maria Paula Quintero of Colombia dives from the 20 metre balcony during the first competition day of the third stop of the Red Bull Cliff Diving World Series on July 01, 2023 at Polignano a Mare, Italy. (Photo by Romina Amato/Red Bull via Getty Images)

In this handout image provided by Red Bull, Maria Paula Quintero of Colombia dives from the 21.5 metre platform during the second competition day of the third stop of the Red Bull Cliff Diving World Series on June 29, 2024 at Polignano a Mare, Italy. (Photo by Dean Treml/Red Bull via Getty Images)