For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Coca-cola mini kiosks by ogilvy & mather Berlin promote tiny coke cans. To promote the launch of its tiny coke cans, coca-cola and advertising agency ogilvy & mather berlin deployed and installed a series of miniature kiosks throughout five different major cities in Germany.

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A woman walks by a bank's currency advertisement board in Seoul, South Korea, Friday, September 23, 2022. Asian stocks fell for a third day Friday after more rate hikes by the Federal Reserve and other central banks to control persistent inflation spurred fears of a possible global recession. (Photo by Ahn Young-joon/AP Photo)

“House of the Dragon” star, English actress Olivia Cooke shows off her curves in a new advertising campaign for Rihanna's lingerie firm “Savage Fenty” early October 2022. The British beauty – who took over the role of Alicent Hightower when the medieval epic did a time jump – has become a brand ambassador for the saucy underwear firm. (Photo by Savage Fenty)