Costumed attendees participate in the Dragon Con Parade, during the annual science fiction, pop culture and fantasy convention in Atlanta, Georgia, USA, 02 September 2023. Thousands of attendees, some costumed, crowd downtown Atlanta for the annual Labor Day Weekend gathering. (Photo by Erik S. Lesser/EPA/EFE)

Comic club member Michael Kenney pauses on South Broad Street to adjust his costume during the 116th annual Mummers Parade in Philadelphia on Friday, January 1, 2016. Outrageously costumed Mummers strutted their stuff Friday at the city's annual New Year's Day parade, a colorful celebration that features string bands, comic brigades, elaborate floats and plenty of feathers and sequins. (Photo by Joseph Kaczmarek/AP Photo)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.