A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Revellers dressed in mock military garb take part in the “Els Enfarinats” battle in the southeastern Spanish town of Ibi on December 28, 2017. During this 200-year-old traditional festival participants known as Els Enfarinats (those covered in flour) dress in military clothes and stage a mock coup d'etat as they battle using flour, eggs and firecrackers outside the town hall as part of the celebrations of the Day of the Innocents. (Photo by Jaime Reina/AFP Photo)

A Catholic faithful fancy dressed as a “talciguin” -character of the local folklore- takes part in the celebration of an ancient local tradition that marks the start of Holy Week, in Texistepeque, some 80 km west of San Salvador, on April 15, 2019. Talciguines are devils who “lash” Catholic faithfuls to cleanse their sins. (Photo by Marvin Recinos/AFP Photo)