A person dressed as an astronaut walks past a man stopping traffic on a pedestrian crossing outside the Sydney Exhibition Centre September 13, 2014 where the science-fiction convention called “Oz Comic-Con” is currently being held. The two-day convention showcases “pop culture”, and includes appearances by actors from science-fiction movies and television shows. (Photo by David Gray/Reuters)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A dog sits in the shade of a mangrove tree as a woman uses a fork to dig for shellfish on the reef-mud flats of a lagoon located at South Tarawa in the central Pacific island nation of Kiribati May 23, 2013. Kiribati consists of a chain of 33 atolls and islands that stand just metres above sea level, spread over a huge expanse of otherwise empty ocean. With surrounding sea levels rising, Kiribati President Anote Tong has predicted his country will likely become uninhabitable in 30-60 years because of inundation and contamination of its freshwater supplies. (Photo by David Gray/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)