Migrant children play with leaves during Christmas Eve at a shelter, as they travel with their parents as part of a caravan with humanitarian visas to transit throughout the country, in Monterrey, Mexico on December 24, 2021. (Photo by Daniel Becerril/Reuters)

Ana Mendez Casteñeda smokes marijuana during “Fumaton 420” outside the national Senate in Mexico City, Tuesday, April 20, 2021. The demonstrators are calling for the legalization of marijuana. (Photo by Marco Ugarte/AP Photo)

A woman made up as a skull participates in Day of the Dead festivities in Mexico City, Thursday, October 27, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Marco Ugarte/AP Photo)

A keeper feeds a four-week-old jaguar while presenting it to the media, at a zoo in Ciudad Juarez, Mexico, October 14, 2015. (Photo by Jose Luis Gonzalez/Reuters)

An American white pelican takes flight on the island of Petatan in the municipality of Cojumatlan de Regules, Michoacan state, Mexico on February 23, 2024. The island becomes home to the pelicans during the winter, when they travel from the north of the United States and the south of Canada to the warmer waters of Lake Chapala in Mexico. The birds are a tourist attraction and people gather on the island's boardwalk to feed them and watch them fly. (Photo by Enrique Castro/AFP Photo)

Brenda, a Honduran girl who is seeking asylum in the U.S., is carried from the Rio Grande in distress, where she had been bathing across the river from a Brownsville, Texas U.S. Customs and Border Protection tent facility as immigration hearings were being held by video teleconference, in Matamoros, Mexico September 12, 2019. Most of the people living in an encampment near the Gateway International Bridge have been sent back under the “Remain in Mexico” program, officially named Migrant Protection Protocols (MPP). (Photo by Veronica G. Cardenas/Reuters)

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).