To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A person participates in the annual “Battle of the Oranges” in the northern city of Ivrea, Italy on February 19, 2023. (Photo by Massimo Pinca/Reuters)

A spectator at the Maslenitsa car battle, reacts during a clash, in the village of Goroshki, some 35 kilometers from Minsk, Belarus, 12 March 2016. The battle which is held at the Historical and Cultural Complex, Stalin line, is a small local competition, with participants from Belarus and Russia. (Photo by Tatyana Zenkovich/EPA)

It’s a classic tale of dictatorship gone wrong and the fight for freedom. Like in any good battle, there’s fire, albeit from firecrackers, but the ammunition in this one is – flour. It takes place in a Hemingway-esque Spanish village. The battle of “Enfarinats” in celebration of the Els Enfarinats festival, rages on on December 28, 2012 in Ibi, Spain. Citizens of Ibi annually celebrate the festival with a fight using flour, eggs and firecrackers. The battle takes place between two groups, a group of married men called “Els Enfarinats” who take the control of the village for one day pronouncing a number of ridiculous laws and fining the citizens that infringe them and a group called “La Oposicio” who try to restore order. At the end of the day the money collected from the fines is donated to charitable causes in the village. The festival has been celebrated since 1981 after the town of Ibi recovered the tradition but the origins remain unknown.

Photo: A Reveller smokes during the battle of “Enfarinats”, a flour fight in celebration of the Els Enfarinats festival. (Photo by David Ramos)

Battle-weary American troops withdraw from Yong San in Korea. (Photo by Keystone/Getty Images). 1950