Model Bella Hadid poses for photographers at the photo call for the film “Pain and Glory” at the 72nd international film festival, Cannes, southern France, Friday, May 17, 2019. (Photo by Arthur Mola/Invision/AP Photo)

Cast member Shu Qi poses during a photocall for the film “The Assassin” (Nie yin niang) in competition at the 68th Cannes Film Festival in Cannes, southern France, May 21, 2015. (Photo by Eric Gaillard/Reuters)

Cast member Ana de Armas poses during a photocall for the film “Hands of stone” out of competition at the 69th Cannes Film Festival in Cannes, France, May 16, 2016. (Photo by Regis Duvignau/Reuters)

Chinese US fashion blogger Jessica Wang poses for photographers upon arrival at the premiere of the film “Aline” at the 74th international film festival, Cannes, southern France, Tuesday, July 13, 2021. (Photo by Sarah Meyssonnier/Reuters)

Argentine-Spanish model Georgina Rodriguez gestures, as she attends Filming Italy Venice Award, during the 82nd International Venice Film Festival, in Venice, Italy, August 31, 2025. (Photo by Yara Nardi/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.