To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Cast member Shu Qi poses during a photocall for the film “The Assassin” (Nie yin niang) in competition at the 68th Cannes Film Festival in Cannes, southern France, May 21, 2015. (Photo by Eric Gaillard/Reuters)

Cast member Ana de Armas poses during a photocall for the film “Hands of stone” out of competition at the 69th Cannes Film Festival in Cannes, France, May 16, 2016. (Photo by Regis Duvignau/Reuters)

Chinese US fashion blogger Jessica Wang poses for photographers upon arrival at the premiere of the film “Aline” at the 74th international film festival, Cannes, southern France, Tuesday, July 13, 2021. (Photo by Sarah Meyssonnier/Reuters)

Sister Kate and Sister Claire pose on the beach to promote the documentary film “Breaking Habits?” at the Cannes Film Festival on May 09, 2018 in Cannes, France. (Photo by Regis Duvignau/Reuters)