To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

In this Tuesday, March 10, 2015 photo, rime ice covers rocks on the summit of Mount Washington in New Hampshire. Rime ice occurs when freezing fog hits stationary objects in frigid conditions. (Photo by Robert F. Bukaty/AP Photo)

Madison Chock and Evan Bates of the U.S. compete during the ice dance short dance program at the ISU World Team Trophy in Figure Skating in Tokyo April 16, 2015. (Photo by Yuya Shino/Reuters)