A Hindu devotee in a trance on their pilgrimage to the Batu Caves temple in Kuala Lumpur, Malaysia on January 28, 2018. Malaysian Hindu participate in the annual Hindu thanksgiving festival in which devotees subject themselves to painful rituals in a demonstration of faith and penance held in honour of Lord Murugan, Hindu in Malaysia celebrated Thaipusam begin on Jan 28 until 31 this year. (Photo by Aflo/Rex Features/Shutterstock)

Members of the Pussyfooters dance at the Krewe of Cleopatra Mardi Gras parade in New Orleans, Friday, February 2, 2018. Mardi Gras season is kicking into high gear with a slew of major parades throughout New Orleans. Although Carnival season officially began Jan. 6, the festivities really kick into high gear the two weekends ahead of Fat Tuesday. This year Fat Tuesday is Feb. 13. (Photo by Gerald Herbert/AP Photo)

In this January 16, 2019 photo, a sculpture of a Plesiosaur is displayed at an exhibit about the studies of researchers from the National Museum made in Antartica, during a media presentation of the exhibit in Rio de Janeiro, Brazil. The National Museum will inaugurate on Jan. 17 their first exhibition after the fire, held at the building that houses the Cultural Center and Museum of Brazil's Mint. (Photo by Leo Correa/AP Photo)

In Paris, doctors, orderlies and nurses demonstrated as well as all over France to remind the government of its promises on the hospital, in the middle of the “Segur de la sante” on June 16, 2020. The demonstration brought together several thousand people, with a few clashes on the esplanade des Invalides at the end of the day. (Photo by Jan Schmidt-Whitley/Le Pictorium Agency via ZUMA/Rex Features/Shutterstock)

Performers walk past a light installation “Butterfly Effect” designed by Japan artist Masamichi Shimada, at the Battersea Power Station in London, Thursday, January 25, 2024. The Light Festival involved seven light installations from British and international artists at Battersea Power Station, which illuminated the winter evenings between Jan. 25 and Feb, 25. (Photo by Kin Cheung/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)