Indian girl, Amrita Bannerjee, gets dressed as the Goddess Durga, during Kumari Puja ritual as part of the Durga Puja festival at Shidaspur village, far north of Kolkata, India, 30 September 2025. During the Kumari Puja, devotees worship a girl aged between six and twelve, symbolizing the Kanya Kumari (virgin) form of the Goddess Durga Devi. Hindu devotees believe that Kanya is a living embodiment of the goddess Durga. (Photo by Piyal Adhikary/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Jane Howorth from national charity the British Hen Welfare Trust holds Liberty the last ex-battery hen to be rehomed on December 29, 2011 in Chulmleigh, England. The rehoming of Liberty signifies the end of the small battery hen cage, which has been phased out and replaced by enriched cages in preparation of the European Union directive banning the smaller cages from January 1, 2012. (Photo by Matt Cardy/Getty Images)

(Top L-R) Playboy Playmates Anna Sophia Berglund, Kayla Rae Reid, Dominique Jane, Heather Rae Young, Alexandra Tyler, Val Keil, (bottom L-R) Audrey Aleen Allen, Ashley Doris, Hiromi Oshima, and Shanice Jordyn attend the Playboy Midsummer Night's Dream party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on August 27, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Playboy Enterprises)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Highland dancers perform on Thursday, August 4, 2022 on the Esplanade of Edinburgh Castle at this year's Royal Edinburgh Military Tattoo. After a two-year hiatus the Tattoo returns with the 2022 show titled “Voices” with over 800 performers and includes international performances from Mexico, The United States, Switzerland and New Zealand. (Photo by Jane Barlow/PA Images via Getty Images)

Pupils Antonio Marin-Kalisz, 10 (left) and Zofia Krolikwska, 11 (right) from St Mary's Primary School in Leith, UK with local celebrity chef Tony Singh at the unveiling of Edinburgh Community Food's new educational tuk-tuk on Wednesday, October 2, 2024. The tuk-tuk will serve as a mobile educational initiative to teach communities about nutrition by making healthy cooking fun and accessible, and taking it into the heart of the community. (Photo by Jane Barlow/PA Images via Getty Images)