To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

“Gangnam Style” star PSY's new music video had been watched more than 10 million times on YouTube less than 24 hours after he unveiled his much-anticipated new dance in Seoul, the website showed Sunday. Photo: PSY performs at his concert “Happening” in Seoul, on April 13, 2013. The South Korean pop star's first new single since his viral hit “Gangnam Style” is stealing attention from inter-Korean tensions. (Photo by Kin Cheung/Associated Press)

North Korean leader Kim Jong Un (3rd R) and wife Ri Sol Ju (4th L) enjoy an art performance given by the Chongbong Band to mark the 70th anniversary of the founding of the Workers' Party of Korea (WPK) in this undated photo released by North Korea's Korean Central News Agency (KCNA) in Pyongyang on October 19, 2015. (Photo by Reuters/KCNA)

Young South Korean models, with wearable computers, walk the cat walk during the Ubiquitous Fashionable Computer Fashion Show on November 17, 2006 in Goyang, South Korea. (Photo by Chung Sung-Jun/Getty Images)

If you are interested, the Korean call this style Trot (ppongjjak); a very simple life story is told with three guitar chords – quite a typical situation for our planet. Long-legged dolls from LPG (by the way, “Lovely Pretty Girls” could be “Long Pretty Girls”) are certainly smiling, though it would have been more logical for them to cry their hearts out, but that's what the Korean are like; who has seen doramas, will understand.