A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

People take part in a half naked Santa run in downtown Budapest, Hungary, December 9, 2018. The partakers danced, ran, walked and laughed on the streets of Budapest, while others opted to simply raise money for the chosen charity. Many people had the names of their charities written on their bellies, while others were dressed in full Santa outfits. (Photo by Bernadett Szabo/Reuters)

A villager attends a spring ploughing ceremony in Jiaru Village, Gurong Town, Lhasa, southwest China's Tibet Autonomous Region, March 16, 2020. Traditional spring ploughing ceremonies took place in Tibet's major cultivation areas on Monday to pray for a year with good harvests. (Photo by Zhan Yan/Xinhua News Agency)

A Filipino pet owner carries her dog as she prays before the animal blessing rites at the Our Lady of Remedies Parish Church in Malate district, Manila, Philippines on Sunday, October 5, 2014. Several Filipinos brought their pets to be blessed during the annual event which is also done to celebrate the feast day of St. Francis of Assisi, the patron saint of animals and ecology. (Photo by Aaron Favila/AP Photo)

Church members pray at the Dolieb Hill Presbyterian Church in the Protection of Civilians (POC) site at the United Nations Mission in South Sudan (UNMISS) compound in Malakal, South Sudan on Saturday, July 9, 2016. (Photo by Jane Hahn/The Washington Post)

A Muslim worshipper belonging to the Mouride Brotherhood prays in the sea during the “prayer preformed at sea” ceremony in Dakar on September 21, 2023. Followers of the Muslim Mouride brotherhood in Senegal gather for a ceremony celebrating the prayer that the founder of the brotherhood, Cheikh Amadou Bamba preformed at sea when exiled to Gabon by the French. (Photo by John Wessels/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.