A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

The hot air balloon “Hopper T Frog” from Park City, Utah, peeks over the red rock cliffs during the 23nd Annual Red Rock Balloon Rally at Red Rock State Park December 6, 2003 near Gallup, New Mexico. (Photo By Douglas Tesner/Getty Images)

The first red panda cub was born on May 30 in zoo Zlin. Zoologist Roman Vrzal holds a male of red panda. The Red panda is pictured in Zlin, Czech Republic, August 20, 2014. (Photo by Dalibor Gluck/CTK)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this handout image provided by Red Bull, Maria Paula Quintero of Colombia dives from the 20 metre balcony during the first competition day of the third stop of the Red Bull Cliff Diving World Series on July 01, 2023 at Polignano a Mare, Italy. (Photo by Romina Amato/Red Bull via Getty Images)

In this handout image provided by Red Bull, Maria Paula Quintero of Colombia dives from the 21.5 metre platform during the second competition day of the third stop of the Red Bull Cliff Diving World Series on June 29, 2024 at Polignano a Mare, Italy. (Photo by Dean Treml/Red Bull via Getty Images)