To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

People participate in a Labor Day parade on September 2, 2024 in Marlborough, Massachusetts. The festival is a new event this year added by Mayor J. Christian Dumais in an effort to bring the community together on Labor Day weekend. The festival included musical and artistic performances, children's games and activities, touch-a-truck, a beer garden, food trucks, vendors and more. (Photo by Zhu Ziyu/VCG via Getty Images)

A detained protester escapes from a police truck after riot police released teargas to disperse the #OccupyHarambeeAve demonstration in Kenya's capital Nairobi November 25, 2014. Kenyan police used teargas to disperse demonstrators shouting “President, Stop the killings!” outside President Uhuru Kenyatta's offices on Tuesday, in the protest over 28 people killed in a weekend attack claimed by Islamist militants. (Photo by Thomas Mukoya/Reuters)