“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Blaze, 8, from Swindon, is covered from head to toe as he plays in the mud at Weston-super-Mare beach on August 4, 2019, as the tide recedes and the huge expanse of mud flats cover the beach where holidaymakers enjoy splashing around. (Photo by Ben Birchall/PA Images via Getty Images)

A man watches the huge waves which brakes at the Paseo Nuevo's promenade in San Sebastian, Basque Country, Spain on 11 January 2016 where the wind has reached to 90 km/h and have been registred waves of eight kilometres due to the bad weather. (Photo by Juan Herrero/EPA)

Emperor penguins gathered together to keep their chicks warm in these pictures. Marine scientist Frederique Oliver snapped the protective parents in Antarctica as they huddled against the huge winds.The adorable birds have to battle temperatures on -20 degrees Celsius as well as winds of up to 40 knots on the ice. (Photo by Frederique Oliver/Caters News)

There were huge thunder and lightening stroms in the South of England last night. Photographer Jamie Russell captured a stuning lightening striking the sea at Freshwater Bay on the Isle of Wight on September 6, 2022. (Photo by Jamie Russell/Bournemouth News)

A Pablo Picasso papier mache “huge head” mask, known as “Capgros” in Catalan, is displayed at the entrance of the “El Ingenio” shop on August 23, 2011 in Barcelona, Spain. “El Ingenio” (The Ingenuity) has been making and selling papier mache giant masks and huge heads for Catalan popular festivals since 1838. The “La Merce” festival will be held on September 24 to observe the feast day of Our Lady of Mercy, patron saint of Barcelona. (Photo by David Ramos/Getty Images)

A kangaroo and joey are seen in a burnt forest on Kangaroo Island, south west of Adelaide on January 16, 2020. Australia’s continuing bushfire crisis has taken an enormous toll on wildlife, with huge numbers of mammals, birds, reptiles, insects and other species killed. (Photo by Jo-Anne McArthur/Weanimals)

Warriors from the Suri tribe in Ethiopia still stage the savage “Donga” battles – even after many fighters have been died from their injuries. Donga stick fights take place after the harvests, the Surmas count days owing to knots on a long stem of grass or jags on the trunk of a tree dedicated to that specific use. Here: A tribeswoman sporting a huge lip plate and wearing a skinned animal carcass on her head. (Photo by Eric Lafforgue/Exclusivepix Media)