A Chinese tourist plays with water as she celebrates during the Songkran holiday which marks the Thai New Year in Bangkok, Thailand on April 13, 2023. (Photo by Chalinee Thirasupa/Reuters)

People take part in mass water fights during the first day of Songkran, or Thai New Year, on Khao San Road in Bangkok on April 13, 2023. (Photo by Lillian Suwanrumpha/AFP Phoot)

A bucket of water is splashed on a woman during the Songkran water festival to celebrate the Thai New Year, in Prachinburi Province, Thailand, April 13, 2024. (Photo by Wason Wanichakorn/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.